6 PREDICTIONS ABOUT THE STATE OF DIGITAL MARKETING IN 2015

  Sujan Patel / Forbes With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014—think again. Times are …

SOCIAL BECOMES MAJOR FOR VIDEO

  Facebook more common than Netflix, Hulu for digital video eMarketer It’s primetime for video in social media. 2015 will see a rapid increase in video advertising on Facebook and other social platforms, according to a new eMarketer report, “Video Advertising: How Facebook, Twitter, Instagram, Tumblr and Snapchat Are Changing the Rules.” Facebook in particular …

SKY TELEVISION AND DDB NEW ZEALAND USE SOCIAL MEDIA TO TOPPLE GAME OF THRONES’ KING JOFFREY

In the most successful social media campaign in New Zealand to date, King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones.

VOLKSWAGEN GROUP CHINA LAUNCHED “TSI® ENGINE. THE POWER BEHIND THE SMILE”

Volkswagen Group China and Tribal Worldwide Beijing  have launched a digital-led campaign taglined “TSI® engine.The power behind the smile,”  in an effort to create advocacy for Volkswagen engine technology leadership among Chinese consumers, and shift consumer perception on performance measurement from displacement size to torque. “Torque performance” is one of the core competencies of Volkswagen’s latest engine …